
SoftBound Hush Bra
Real women, real relief
Everything a good bra should do. Nothing you can feel.
The benefits women mention first, in their own words.
Feels like nothing
You put it on and genuinely forget it's there — the first bra where "comfortable" and "supportive" finally mean the same thing.
Lift without a wire
Firm jelly strips hold you up and shape you — women tell us it lifts higher than the underwire they retired.
Smooth line, front to back
Flat seams and a wide band mean no bulge line under a fitted tee, a blouse, or that dress you keep skipping.
Nothing left on your skin
Nothing hard, nothing thin, nothing sharp — so there's no dent in your ribs and no groove in your shoulders at night.
Breathes all day
Light, airy fabric that stays cool through errands, work, and warm afternoons — no sweat, no itch, no relief-rush at 5pm.
Soft enough to sleep in
Zero pressure points, zero clips in your back — keep it on for a nap or straight through the night.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
🔥 Trending Now: 1,258 people viewed this product in the last 24 hours.
⚡ Hurry! 230+ units sold in the last 3 days.
Three things doing the work of a wire — softly.
Real support isn't about a metal wire. It's about where the lift comes from.
Jelly-strip lift
Flexible built-in gel strips replace the underwire, cradling and lifting each side with gentle, stable support — no rigid metal anywhere.
Cushioned band & straps
A wide, padded band and shoulder straps spread weight evenly, so there are no clips digging in and no marks left behind at the end of the day.
Second-skin fabric
A breathable nylon-spandex blend moves with you and lies flat under clothes, so your silhouette stays smooth from front to back.
Rigid wire, meet soft jelly.
A traditional wire holds one hard shape — and presses that shape into you all day. Our jelly strip bends and springs back, so it supports you while moving with your body.
Tap below to flex the jelly strip.
Loved by Women Who Put Comfort First
Thousands of women switched from painful underwire bras to the Softbound Hush Bra and noticed the difference from day one.
94%
said it felt more comfortable than their wired bras
96%
said they experienced fewer painful marks and shoulder pressure
95%
said they loved the natural lift and smoother look under clothing
30-Money-Back Guarantee!
We stand by our products with a 30-day risk-free guarantee. If you're not completely thrilled with your order, simply return it for a full refund (no questions asked)
10,000+ Womens Have Made The Switch
Meet the last bra you'll want to take off.
Real lift, zero wire, all-day comfort — and a 30-day fit guarantee that takes the risk off you.
Shop the Hush Bra →Find Your Fit
Getting the size right is everything.
Two minutes here saves you an exchange later. Find your usual band and cup in the chart below.
| Underbust | Band | Your cup | |||
|---|---|---|---|---|---|
| B | C | D | DD | ||
| 26.7–28.3 in68–72 cm | 32 | — | S32C | S32D | — |
| 28.7–30.3 in73–77 cm | 34 | S34B | S34C | M34D | M34DD |
| 30.7–32.3 in78–82 cm | 36 | M36B | M36C | L36D | L36DD |
| 32.6–34.2 in83–87 cm | 38 | L38B | L38C | XL38D | XL38DD |
| 34.6–36.2 in88–92 cm | 40 | XL40B | XL40C | XXL40D | XXL40DD |
| 36.6–38.1 in93–97 cm | 42 | XXL42B | XXL42C | — | — |
Swipe to see all cup sizes →
Between two sizes? Size up. This bra fits close for a smooth line, so most women between sizes are happiest going one size larger.
Fuller bust (DD)? Find your band row first, then read across to the DD column — the wide band does the work. Don't size down for a tighter look.
Not right the first time? Every order is covered by a 30-day fit guarantee with free size exchanges. Keep the tags on and we'll swap it.
Your questions, answered
Yes. The lift comes from firm, flexible jelly strips built into the cups, plus a wide supportive band. Plenty of customers with a fuller bust tell us it holds and lifts better than their wired bra — without the pressure of metal.
No. The shaped cups and jelly strips keep each side lifted and separated, so you get a natural, rounded shape under clothes — not a squashed one.
Size up. The bra fits close for a smooth line, so the larger of your two sizes is almost always the comfier, better-supported choice — and exchanges are always free.
You're covered for 30 days. Keep the tags on, reach out, and we'll send a free size exchange — or a full refund if it's just not for you.